Pregnancy Brand Frida Mom Expands Into Skincare

The Pregnancy Skincare product line is designed to alleviate the common pain points that pregnant women face, with mess-free application.

Frida Mom, a pregnancy and postpartum brand, is expanding into skincare and offering a new product assortment to help soothe pregnancy discomforts like chafing and swelling and ensure the mom-to-be's skin is nourished.
 
The brand’s new Pregnancy Skincare product line is designed to address and alleviate the common pain points that pregnant women face, with effortless, mess-free application and efficacious formulation created by CEO Chelsea Hirschhorn during her fourth pregnancy.
 
Intentionally formulated for pregnant skin and made with natural ingredients like shea butter, grape seed, vitamin E, squalene and tapioca starch, Frida Mom’s new skincare line is pregnancy-safe, and dermatologist-tested.

Bump + Body In-Shower Lotion ($12.99) 


An in-shower moisturizing balm-to-milk belly conditioner to nourish dry, stretched skin without the added post-shower rub down. 
 

Stretch Prep Balm ($12.99)


Provides skin with a boost of elasticity with a hydrating, mess-free gel-to-oil melt. Made with natural oils to soften belly and perineum skin to prevent tearing and stretch marks. 
 

No-Friction Stick ($12.99) 


Between the swelling and sweating, there's a lot of parts rubbing together during pregnancy. This balm protects skin from chafing and rubbing in a mess-free stick format for relief on-the-go. 

Leg + Foot Swell Spray ($12.99)


A hydrating and cooling spray to soothe achy muscles and swollen feet. Designed with a 360-spray, it'll be able to reach your toes even when you can't.
 

Pregnancy Skincare Set ($49.99)



An all-in-one kit with all the nutrient-rich essentials to nourish stretched skin, prevent rubbing and cool, swollen feet. 
 
Frida Mom’s new Pregnancy Skincare line is currently available on Frida.com, Amazon and Target. 
 

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